One of the most important decisions any coach or course creator has to make is their course pricing. This decision can greatly impact the success of a course, as well as the sale of the course.
Aside from the pricing, there are a lot more factors you would need to know as a course creator – factors like how to craft a course that people will love, how to successfully launch the course, how to identify the target audience for the course, and even ways to market the course to get more sales. This is why I have a dedicated page for courses where I publish guides to help you ace the game of course creation.
In this article, we’ll explore the key factors to consider when pricing and packaging your courses.
6 Ideas That Sould Influence Your Course Pricing and Packaging
Pricing plays a major role in determining whether people will buy your course or not. Then some other factors play a role in justifying the price you fix for each course you create. I’ll explain the most important of them – with this, I believe you will have the perfect insight you need to decide your course price.
1. Course Content
One of the most important factors to consider when pricing your course is the content. The less valuable your course is, the less priced it will be and you’ll lose out on sales because it is only a matter of time before you’ll start getting bad reviews. Your course pricing has a lot to do with the value attached and the uniqueness of your content – this is why a lot of expensive courses are fast selling, notwithstanding their prices
Don’t mix my words, there are nice courses that cost just a penny or two, all I am saying is, ensure the value justifies the pricing you are fixing for your course. Also, If your course content is something that is widely available elsewhere, then you may need to price your course competitively to attract students.
2. Course Format
Another key factor to consider when pricing your course is the format. Will your course be delivered online, in-person, or a hybrid of both? Will it be a self-paced course or instructor-led? These factors can greatly impact the price of your course. For example, a course with a high level of interaction and individualized attention can command a higher price than a self-paced online course.
3. Course Length
The length or duration of your course is a very important factor to consider when pricing because a course that takes relatively 1 hour or involves less content may not be priced on the same scale as one that takes weeks/months and has a much more robust content structure.
Generally, longer courses with more content will command a higher price than shorter courses. However, this doesn’t mean you should unnecessarily elongate your course, let the value of the course be the judge of that… Ensure to keep in mind that students may be overwhelmed and less likely to complete your course if it is too long and less valuable.
4. Target Audience
You have to consider the people you are building a course for when setting the price of your course – such people are called, the target audience. If your course is aimed at a niche/market with high demand, you may be able to charge more for your course. On the other hand, the price may be less if your course is aimed at an audience with low demand. Another consideration is if the market is really competitive and saturated with creators delivering similar content as yours, you’ll need to price your course more competitively if this is the case.
Consider the income levels of your target audience and their willingness to pay for the value that you offer. If your course is aimed at beginners, you may need to price it lower to attract them, whereas if you are targeting a more advanced audience, you may be able to charge more.
Competition is another factor to consider when pricing your course. If there are many other courses in the market that cover the same topic, you’ll need to price your course competitively to attract students. On the other hand, if you have a unique offering, you can determine the price of your course without worrying about your competitors’ pricing structure.
6. Bonuses and Extras
Finally, the bonuses and extras added to your course are a good point to consider when deciding the price. Bonuses like access to a private community, additional resources, or one-on-one coaching sessions. These extras can add value to your course and make it more appealing to students, allowing you to charge a higher price.
Remember that pricing is not a one-time decision and may need to be adjusted over time as you gain more experience, build your reputation, and better understand your audience’s needs and preferences.
In conclusion, pricing your courses may seem like a complex decision, especially if you’re just starting off, but with the above factors, you can set a fair price that is both profitable for you and appealing to your students. Remember, the most important thing is to provide value to your students, so whatever the price you choose, ensure you are delivering value.
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STOP trading your time for money and start creating digital resources that will pay you all year round. Yes it’s possible
Only if you have an easy-to-follow guide, and that’s exactly what I want to give you.